In Memoriam

Posted by Connie Reece on April 30, 2020 at 7:57 am

One Day of Silence

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Category: In the News, Blogging

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PR in the Google Age

Posted by Connie Reece on April 27, 2020 at 4:33 am

I have a number of friends in the public relations business, and there is no doubt that the practice of PR is shifting dramatically. The PR pros on the Every Dot Connects team understand this shift and have become very involved in learning about social media and integrating it into their businesses where appropriate.

This article from the Daily ‘Dog, an online PR publication, starkly describes the plight of the old-school PR types who are not comfortable navigating the blogosphere:

Google has upset the PR paradigm. It’s much harder to control information. It’s much harder to get out ahead of bad news. And every piece of public information about your company—the good, the bad, the ugly—lives on the Web more or less forever. …

The result is an enormous impact on a company’s “publics”—customers, vendors, employees, analysts, shareholders, regulators and everyone else capable of typing the name of a company, its management or product on their keyboards.

In the coming weeks, we’ll be blogging in this space about how PR practitioners can — and MUST — adapt their strategies and tactics in the Google Age.

Hat tip to Todd Defren, who posed the question, and Kami Huyse, who answered it — on Twitter. As you can tell from their “tweets” below, Twitter is becoming not just a “what I had for breakfast” medium but a valuable tool for conversation and research sharing. Give it a try!

Twitter screenshot 070426

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Category: Public Relations, Social Media, Twitter

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Extending the Conversation

Posted by Connie Reece on April 26, 2020 at 12:18 pm

You can tell from my carrying on about SOBCon07, how much I enjoy meeting in person the bloggers I have started building relationships with.

Chris Brogan has a great post on the same topic today: Extend the Conversation. But he takes it further by observing that bloggers and podcasters are mostly talking to themselves. He asks the question: how do you extend the conversation outside the blogosphere?

We’re all just talking to each other, which is swell, but if we want to be relevant, we’ve gotta climb the slippery, shiny, invisible sides of this big bowl we’re all standing in, and we’ve gotta get out there into the crowd. …

We NEED to get out there and talk to others, bring more people into the experience. Why? Because we are at a point where we (people who choose to use their voice) are the power.

I’ll extend to you my own version of the same question: what are you doing to help others outside the social media fold — friends, contacts, clients — “get” it? Leave a comment with your observations and suggestions … let’s extend the conversation.

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Category: Blogging, Conversation

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I’m going to SOBCon07!

Posted by Connie Reece on April 26, 2020 at 3:59 am

Two weeks ago I blogged about an event I had wanted to attend but it did not appear that I’d be able to. Well, things have changed — and I’m going to SOBCon07 after all!

When you’ve been making connections with bloggers online, and then you get an opportunity to meet those bloggers in person, it’s a natural extension of the conversation. If you’ve read the tagline here, “connection through conversation,” you’ll get an idea of how much I value these connections.

So, fair warning to Mike Sansone, Drew McLellan, Liz Strauss, Terry Starbucker, Easton Ellsworth …. who am I forgetting? …. I’m headed your way, and I’ve got coffee and conversation on my mind. I’ll be the chunky gal with the Texas drawl.

Now, what about you? If you’ll be at SOBCon07, post a comment and let me know. We’ll go ahead and say “hello” now and then continue the conversation in Chicago.

sobcon07

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Category: Events, Blogging

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The Conversation Economy

Posted by Connie Reece on April 25, 2020 at 12:52 pm

This morning I reread David Armano’s piece in BusinessWeek, “It’s the Conversation Economy, Stupid.” It’s an important read if you’re involved in any aspect of making the shift from messaging to conversational marketing. In fact, just click on David’s name in the Blogroll here and subscribe to his blog, Logic+Emotion; it’s well worth your reading time.

One of my clients is a nonprofit organization that relies on direct mail fund-raising for a significant portion of its revenue. I’m working with this client not only to make the appeals more conversational in tone but to increase interactivity in fund-raising — in other words, to build a community based on affinity to a cause.

Who is the most likely donor for your nonprofit? The person who has just made a contribution. Capitalize on this fact by reinforcing their sense of participation in a great cause. Invite them to help you build a community of like-minded people. Don’t bombard them with messages, but use all the tools at your disposal — direct mail, e-mail, telephone, SMS, social networks, events — in an integrated plan for continuing the conversation with your donors.

It takes time, planning and creativity to build a community around your cause, but the results will be gratifying — personally as well as financially.

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Category: Conversation, Marketing, Fund-raising

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Penguin Day Comes to Austin

Posted by Connie Reece on April 24, 2020 at 5:16 am

penguins The penguins are coming! The penguins are coming!

Saturday, April 28, is Penguin Day in Austin. This popular one-day conference will bring software developers and nonprofits together to explore open source software as an agent for social change.

Open source software can be freely shared, distributed, and modified so that organizations can adapt software programs to suit their specific needs.

Penguin Days involve community exploration of open source software for nonprofits and help socially-minded technologists find ways to support public interest organizations. This is the first Austin event.

Check out the day’s agenda at the Penguin Day wiki.

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Category: Events

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Hello, my name is Connie, and I’m a wilfer

Posted by Connie Reece on April 23, 2020 at 3:01 am

Know that feeling you get when you walk into a room of your house and can’t remember why you’re there? A similar thing keeps happening to me online. I open a new browser tab and can’t remember what site I was about to visit or what topic I was about to Google.

Evidently I’m not the only one. A British study found that two out of three Internet users “lose significant portions of their time to irrelevant web browsing.” It’s known as wilfing, a term derived from the acronym WWILF, or “What Was I Looking For?”

The study showed that wilfers lose two working days a month to aimless browsing. Men do more wilfing than women; adult entertainment and online shopping sites are the two most common culprits. (You can guess which group indulges in which activity.)

Wilfing takes up two days a month? Ha! Those Brits are lightweights. I could probably wilf four days a month with one hand tied behind my browser.

I call it research, of course. Writer’s curiosity drives me to it. (Rationalization check. … Nah, I’m okay.)

C’mon. You know what I mean. You click on a blog link and get sidetracked on a subject you want to cover in a future post. And before you know it, a half-hour has passed … or more.

I don’t succumb to the lure of porn or Prada online. A news headline or a blog item that captures my imagination is usually what pulls me off the path of productivity.

Cluetrain author Dave Weinberger refers to wilfing as “part of what I call the rise of the miscellaneous.”

“The Net makes available a practical infinity of small bits that we can then sort through just about any way we want to. The big benefits are that we now can shape our world more closely around our genuine interests (as opposed to having to rely upon the guesses made by editors of various sorts) and we can discover rich relationships that enhance the meaningfulness of things and our understanding of them.

“The big disadvantage is that we get lost all the … time,” Weinberger continues.

I might be lost on the superhighway of cyberspace, but I’m not stopping and asking for directions. Somebody would probably guide me to a 12-step group. I’m not ready to introduce myself by saying, “Hello, my name is Connie.” (pause for deep breath) “And I’m a wilfer.”

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Category: Just for Fun, In the News

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Job Opening: E-commerce Manager

Posted by Connie Reece on April 22, 2020 at 11:46 am

David Neff, whom I’ve met through Social Media Club Austin, is the director of online communications for the American Cancer Society. He e-mailed to ask for help in publicizing a job opening for an e-commerce manager in the corporate office here in Austin.

“As a non-profit,” David said, “it’s usually very hard to find technical people like this.”

Been there, done that — so I know exactly what he means. Let’s help David out, okay? Here’s the job description. Pass it along to your connections who might know a qualified candidate.

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Category: Connections, Jobs

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Jeff Jarvis on CBS News: online civility

Posted by Connie Reece on April 22, 2020 at 4:27 am

“My mother and father gave me my code of ethics.” — Jeff Jarvis

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Category: In the News, Blogging

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The Age of Conversation: a collaborative e-book

Posted by Connie Reece on April 21, 2020 at 9:50 am

Age of ConversationIt started as a dare by Gavin Heaton to Drew McLellan, and turned into a full-fledged e-book with more than 100 authors. I’m tickled to be one of them.

When I read the call for authors on Drew McLellan’s blog, I jumped at the chance to contribute to a project that is all about my passion: making connections through conversation. My chapter will be called “The Two-step of Conversational Writing.”

All proceeds from the project will go to charity, and the book is dedicated to Sandra Kerley, mother of well-known marketing blogger and conversation champion CK. (Adding her to my blogroll now.)

Here’s the final list of bloggers signed up to write a chapter, with links.

Contributors:
Gavin Heaton
Drew McLellan
CK
Valeria Maltoni
Emily Reed
Katie Chatfield
Greg Verdino
Mack Collier
Lewis Green
Sacrum
Ann Handley
Mike Sansone
Paul McEnany
Roger von Oech
Anna Farmery
David Armano
Bob Glaza
Mark Goren
Matt Dickman
Scott Monty
Richard Huntington
Cam Beck
David Reich
Mindblob (Luc)
Sean Howard
Tim Jackson
Patrick Schaber
Roberta Rosenberg
Uwe Hook
Tony D. Clark
Todd Andrlik
Toby Bloomberg
Steve Woodruff
Steve Bannister
Steve Roesler
Stanley Johnson
Spike Jones
Nathan Snell
Simon Payn
Ryan Rasmussen
Ron Shevlin
Roger Anderson
Bob Hruzek
Rishi Desai
Phil Gerbyshak
Peter Corbett
Pete Deutschman
Nick Rice
Nick Wright
Mitch Joel
Michael Morton
Mark Earls
Mark Blair
Mario Vellandi
Lori Magno
Kristin Gorski
Krishna De
Kris Hoet
Kofl Annan
Kimberly Dawn Wells
Karl Long
Julie Fleischer
Jordan Behan
John La Grou
Joe Raasch
Jim Kukral
Jessica Hagy
Janet Green
Jamey Shiels
Dr. Graham Hill
Gia Facchini
Geert Desager
Gaurav Mishra
Gary Schoeniger
Gareth Kay
Faris Yakob
Emily Clasper
Ed Cotton
Dustin Jacobsen
Tom Clifford
David Pollinchock
David Koopmans
David Brazeal
David Berkowitz
Carolyn Manning
Craig Wilson
Cord Silverstein
Connie Reece
Colin McKay
Chris Newlan
Chris Corrigan
Cedric Giorgi
Brian Reich
Becky Carroll
Arun Rajagopal
Andy Nulman
Amy Jussel
AJ James
Kim Klaver
Sandy Renshaw
Susan Bird
Ryan Barrett
Troy Worman

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Category: Blogging, Connections, Conversation, e-book

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New events from Every Dot Connects:
Jan. 29 Up to Speed with Sheila
Feb. 17 Consulting with Connie
Feb. 19 High Tech, High Touch with Jennifer