Parent: Baghdad Was Safer Yesterday than Virginia Tech

Posted by Connie Reece on April 17, 2020 at 10:58 am

One of my friends has a son at Virginia Tech. We’ve exchanged e-mails, and his son is fine. But I cannot imagine how stressful yesterday must have been for the family. As of early this morning, they were still waiting on word about the son of a family friend.

Here’s something my friend said in one of his e-mails. I’m sure it reflects the anguished, and perhaps angry, viewpoint of many of the parents who are now questioning why the campus lockdown did not occur earlier.

No one can predict such horror, to be sure. But someone had better start opening their eyes to the reality of dealing with it quickly, because Baghdad was safer yesterday than Virginia Tech.

Beyond the obvious human tragedy, the story has a public relations angle: the importance of an up-to-date crisis communications plan. I call your attention to these blog posts:

Virginia Tech Web Site Goes to Crisis Mode by Josh Hallett

Second-Guessing Virginia Tech’s Crisis Communications by Eric Eggertson

Category: Public Relations, In the News

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