PR in the Google Age

Posted by Connie Reece on April 27, 2020 at 4:33 am

I have a number of friends in the public relations business, and there is no doubt that the practice of PR is shifting dramatically. The PR pros on the Every Dot Connects team understand this shift and have become very involved in learning about social media and integrating it into their businesses where appropriate.

This article from the Daily ‘Dog, an online PR publication, starkly describes the plight of the old-school PR types who are not comfortable navigating the blogosphere:

Google has upset the PR paradigm. It’s much harder to control information. It’s much harder to get out ahead of bad news. And every piece of public information about your company—the good, the bad, the ugly—lives on the Web more or less forever. …

The result is an enormous impact on a company’s “publics”—customers, vendors, employees, analysts, shareholders, regulators and everyone else capable of typing the name of a company, its management or product on their keyboards.

In the coming weeks, we’ll be blogging in this space about how PR practitioners can — and MUST — adapt their strategies and tactics in the Google Age.

Hat tip to Todd Defren, who posed the question, and Kami Huyse, who answered it — on Twitter. As you can tell from their “tweets” below, Twitter is becoming not just a “what I had for breakfast” medium but a valuable tool for conversation and research sharing. Give it a try!

Twitter screenshot 070426

Category: Public Relations, Social Media, Twitter

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4 Comments

Comment by Kami Huyse

Made April 27, 2020 at 7:11 am

Connie; Single-handedly you are starting to convince me that Twitter is a good tool. As for the Google Relations, I also made an expanded post yesterday with some of my thoughts on why (that go well beyond 140 characters).

Comment by Todd Defren

Made April 27, 2020 at 1:34 pm

Always surprises me to see my name - much less my face or (what the??) a tweet of mine show up somewhere!

I got some other interesting responses, Connie, which I will post next week.

Comment by Peter Himler

Made April 27, 2020 at 2:44 pm

Kami, Todd -

I’d love to hear more on how you think Twitter can be used to advance a client’s PR objectives — business, issues or otherwise. I posted a related item on it the other day, and Brian Solis offered a comment here:

http://theflack.blogspot.com/2007/04/spidered-web.html

Hope you’re well otherwise.

Peter

Comment by Connie Reece

Made April 27, 2020 at 4:14 pm

Kami and Todd — Thanks for getting this discussion started. I look forward to hearing the additional responses, Todd. And Kami, your expanded post was excellent, as always. I think the “Google Relations” tag is quite descriptive; like you, the majority of those who reach my blog through search come from Google — and knowing what search terms they are using is very valuable information.

Peter — Thanks for pointing out your blog item about Twitter!

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