A Conversation About Conversational Writing

Posted by Connie Reece on November 27, 2020 at 10:20 pm

Today I had the privilege of presenting at a writing workshop for the International Association of Business Communicators (IABC) in San Antonio. Most of the 40+ attendees had no experience with social media or were in the very early stages of discussing how it might fit within their corporate communications strategy.

I promised to share my slides with the attendees and offer them here, although they may not make much sense to those who weren’t in the session.

SlideShare | View | Upload your own

Thank you to the organizers for inviting me and for the attendees who participated … and those with their eyes rolled back in their heads because they were trying to absorb a lot of new information at once. I hope you got something out of it.

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Category: Social Media, Conversation

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Engaging Brand interview: Conversational Marketing

Posted by Connie Reece on November 26, 2020 at 12:00 pm

A couple of weeks ago I spent a delightful hour on the phone with Anna Farmery, a business coach, speaker and blogger from the U.K., who interviewed me for her podcast. We got so carried away, she had to split the interview into two parts, each about 25 minutes long.

Anna writes The Engaging Brand, a Top 25 Marketing Blog and #93 on the Ad Age Power 150.

Here are the links to the podcast, hosted on the Blubrry network, along with the show descriptions:

Conversational Marketing: Part 1
Connie talks about how she built a distinctive personal brand and also what is conversational marketing and how we start to think about measuring the effectiveness.

Conversational Marketing: Part 2
Connie talks us through how people are using conversational marketing to engage with consumers and employees, tells us her thoughts on the echo chamber and provides tips on how to write with a conversational style.

I’d love to hear your thoughts — please leave a comment here or on Blubrry or The Engaging Brand blog.

Connie Reece

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Category: Conversation, Marketing, Audio, podcasting, Personal Branding

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Social Media: For Extroverts Only?

Posted by Connie Reece on November 12, 2020 at 10:29 am

Shelley Ryan from Marketing Profs attended our social media workshop at Dell last week, and she writes this morning that all of the speakers, moi included, were “simply irrepressible.” (Gee, thanks, Shelley. Now I have a Robert Palmer earworm running through my head …)

“Do you need to have extrovert DNA to be a successful marketer in social media?” Shelley asked in her post, What Is It About Social Media People? “Seems so!” she answered.

Is it that most of us who are social media evangelists are extroverts? Or are we simply passionate about what we do for a living?

As Lewis Green notes in the comments to Shelley’s post, it doesn’t hurt to be an extrovert.

But what’s your take? Can an introvert succeed at social media? I’d love to hear your thoughts.

Connie Reece

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Category: Social Media, Events, Conversation

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Personal Branding: Bubblehead Pink

Posted by Connie Reece on November 3, 2020 at 7:02 pm

Connie Reece talks about personal branding and her new hair color.

Note: RSS readers may need to click through to the web site to view.

My much-neglected humor blog is Blogabillies. I haven’t posted lately, but browse through the archives and you’ll find some fun stuff from Belle (me) and T-Bone (Terry Taylor).

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Category: Marketing, Video, Personal Branding

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NaPodPoMo: 30 days of utterz

Posted by Connie Reece on November 2, 2020 at 12:32 pm

I have accepted Jennifer Navarette’s challenge to podcast every day for the month of November. If you want to know more about National Podcast Post Month, visit the official NaPodPoMo group site.

Rather than create a new blog post here for each podbit, I’ve added the utterz widget to the sidebar. Click the blue box on the right to listen. Or, you can visit my page and subscribe there. Click the orange RSS icon next to CONNIE’S UTTERZ. And leave a reply while you’re there, okay?

Also, if you’re a Twitter follower of conniereece, each day’s offering will be automatically posted there with a link.

Thanks for listening.

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Category: Social Media, Podbits, Audio, podcasting, NaPodPoMo

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New events from Every Dot Connects:
Jan. 29 Up to Speed with Sheila
Feb. 17 Consulting with Connie
Feb. 19 High Tech, High Touch with Jennifer