Engaging Brand interview: Conversational Marketing
Posted by Connie Reece on November 26, 2020 at 12:00 pm
A couple of weeks ago I spent a delightful hour on the phone with Anna Farmery, a business coach, speaker and blogger from the U.K., who interviewed me for her podcast. We got so carried away, she had to split the interview into two parts, each about 25 minutes long.
Anna writes The Engaging Brand, a Top 25 Marketing Blog and #93 on the Ad Age Power 150.
Here are the links to the podcast, hosted on the Blubrry network, along with the show descriptions:
Conversational Marketing: Part 1
Connie talks about how she built a distinctive personal brand and also what is conversational marketing and how we start to think about measuring the effectiveness.
Conversational Marketing: Part 2
Connie talks us through how people are using conversational marketing to engage with consumers and employees, tells us her thoughts on the echo chamber and provides tips on how to write with a conversational style.
I’d love to hear your thoughts — please leave a comment here or on Blubrry or The Engaging Brand blog.
Category: Conversation, Marketing, Audio, podcasting, Personal Branding
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Comment by Anna Farmery
Made November 27, 2020 at 3:35 pm
Connie
As you know I thoroughly enjoyed talking to you, and I know from the feedback listeners loved it too. Only problem now is I have to save up to come over to the US so I can see that feather boa 
I wish that I had asked one final question….do you believe the idea of social graphs, social objects are changing conversational marketing? Do you see conversational marketing evolving from a dialogue approach to focusing on creating something that people want to share between their networks…rather than “creating a conversation”? Oh dear that is one of those questions that makes sense to me but not sure it does to anyone else!!! If you do understand the concept maybe you would blog about it? Thanks Connie and hope we speak again soon
Comment by Len Edgerly
Made December 5, 2020 at 12:34 am
Your point about caring was very well put, Connie. It takes literary writers years of striving and hard work to find their true, natural voice. My bus is almost at our Denver place. Thanks for the podcast company on the ride from DIA!
