Eileen Smith: Social Media Success Story

Wed, Apr 30, 2020

Bloggers, Connections, Social Media

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Sometimes I wonder where this social media thing is leading and how it will affect the lives and careers of those of us participating. Several years ago, when I hardly knew what a blog was, I came across a great one here in Texas. I’m happy to report that it’s now part of a true social media success story.

In The Pink Texas, authored by Eileen Smith, aka Pink Lady, is one of the the best political blogs in the state, or anywhere for that matter, and I read them all.

I describe the blog as political because it is actually named for the pink granite from which the state capitol building in Texas is constructed and from which a wealth of political stories emanate. Most of Eileen’s posts are on politics, but ITPT is actually more of a social commentary on everything that catches Eileen’s attention.

As the late Molly Ivins proved during her life and career, Texas politics provides ample material for humorous writing and serious observations. Eileen Smith has taken Molly’s spirit into the world of social media. Eileen is a great writer, has a shrewd understanding of our culture and politics, and no one comes up with better headlines day after day.

When I drop in to see what’s happening on her blog, Eileen may be defending her choice for U.S. President against an angry mob of comment-makers, picking on the Texas Governor, or giving a great review of the latest episode of the Bachelor. It’s always funny, always smart, and she has a bevy of followers who regularly comment on her posts. Most of them use funny pseudonyms while providing politically incorrect insights of their own.

As far as I can tell, she never censors anyone even if they’re anonymous and rude. The community she has developed is fiercely loyal and seems to police its own. If someone is over the top in their comments, everyone gets on them. And don’t dare pick on the Pink Lady herself unless you can handle a virtual tongue lashing worthy of the strictest Texas schoolmarm from her followers.

If Twitter is, as Connie Reece has noted, a virtual water cooler, then In The Pink Texas is a virtual Texas bar where folks get together and let off a little steam throughout the day.

Just about everyone working at the Texas Capitol keeps an eye on In The Pink Texas. If Eileen doesn’t report the latest rumor, then one of the many members of the ITPT community probably will. It’s the wild west of journalism and those who ignore it do so at their own risk.

What makes Eileen’s story a true social media success is that her personal blog, which is part labor of love and part political addiction, drew the attention of the editors of Texas Monthly, a world-class publication based in Austin. This past year Texas Monthly hired Eileen to edit its online publication,, where she is also thriving.

I don’t have a business relationship with Eileen, but she has spoken at the Austin Social Media Club, where she was great. I would encourage all of you to check her out and comment on the Texas Monthly blog and, if you’re adventurous, In The Pink Texas.

It may be presumptuous of me to do so, but, if I’m allowed as a Friend of the W-List, I would like to suggest that Eileen Smith would be a great addition to the list.

~Mike Chapman

This post was written by:

Connie Reece - who has written 152 posts on Every Dot Connects.

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