Every Dot Connects

Valeria Maltoni is one of the very few people for whom, if she said, “Jump!” I’d respond, “How high?”

A couple of weeks ago she asked me to jump, so I did. I’m very honored to be one of the 12 marketing bloggers she invited to make a contribution to an eBook called Marketing in 2009.

Our assignment was not to make predictions for the upcoming year but prescriptions, looking at what we think will be important trends and directions for marketing in general and social media in particular, and then sharing our mandates for execution.

That opening “e” in execution seemed to jump out at me and became my theme. My contribution is called: MARKETING PRESCRIPTIONS FOR 2009: VITAMIN E.

The three E’s in my Rx are

Explode your firewalls

Educate your employees

Explore, experiment, empower

The other contributors are

Olivier Blanchard, The Brand Builder, @thebrandbuilder

Matt Dickman, Techno||Marketer, @MattDickman

Mike Fruchter, My Thoughts on Social Media, @Fruchter

Francois Gossieaux, Emergence Marketing, @fgossieaux

Beth Harte, The Harte of Marketing, @BethHarte

Lois Kelly, Beeline Labs, @LoisKelly

Christina Kerley, CK Epiphany, @ckepiphany

Jennifer Laycock, Search Engine Guide, @JenniferLaycock

Amber Naslund, Altitude Branding, @AmberCadabra

Mike Wagner, Own Your Brand!, @bigwags

Alan Wolk, The Toad Stool, @awolk

Download the free Marketing in 2009 eBook from Conversation Agent.