I’m honored to be hosting this week’s #socialmedia chat on Tuesday at noon Central time. Our topic is Determining the Tipping Point in Social Media.
Be forewarned that I don’t have a definitive answer, but I’m acutely aware of the questions and always in pursuit of ways to enable companies to effectively manage their social media presence. Social media marketing consultants often urge companies to “join the conversation,” to interact with customers and constituents through social networks. But what happens when it succeeds to the point that it doesn’t scale?
Specifically, we’ll focus on these three questions:
Q1: Can a company have too many friends in SocMed?
Q2: When does quality trump quantity?
Q3: What are the most effective ways of scaling social for Business?
You can participate by going to the LIVE page for #socialmedia. Please join us and help make this a lively, and productive, discussion.
August 17th, 2009 at 4:26 pm
Couldn’t listen, but I really do think the metrics for social media are wrong right now. We will all end up spamming each other and either hating each other or opting out or getting to bang for the buck. The metric is quality of engagement, but how do we measure that? Is is sales? Is it repeat sales?