Author Archives | sheilas

sheilas - who has written 31 posts on Every Dot Connects.

I'm a writer and speaker specializing in tourism,travel and social media. Co-founder of Tourism Currents.

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Hawaii Tourism Authority breaks the mold with a bloggers fam tour

Saturday, May 30, 2020


The “fam tour” or “familiarization tour” is standard practice by which tourism boards and Convention and Visitor’s Bureaus (CVBs) introduce their destinations to media people. In the past, such tours have been filled with only print and broadcast media representatives. Not any more. One example in progress right now is the “So Much More Hawaii” [...]

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Social Media Blog Carnival - Your Best Shots

Thursday, May 21, 2020


Welcome to the May 21, 2020 edition of the Social Media Blog Carnival. Thanks very much to the carnival “owner,” New Media Labs, for asking us to host. Next week’s host is Social Media Wiz, so send ‘em in. For this carnival, the host reviews all the submissions and then picks the post that he/she [...]

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6 ways to improve your destination marketing (and why you’re toast if you don’t)

Tuesday, May 12, 2020


(This is an Open Letter guest post from travel expert Tim Leffel, who wants to help public relations (PR) and marketing folks who are stumbling around in the dark regarding Web-based tourism development.  Anyone who still deals with a recalcitrant boss about these issues, even if you aren’t in travel and tourism, will find something [...]

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Blogging Basics: Getting traffic, readers and attention for your blog

Wednesday, May 6, 2020


I discussed writing good content and posting consistently for a decent amount of time in the first Every Dot Connects Blogging Basics post - How to start a blog, and whether you’ll ever make money from it. The next obvious question is, “How do I get anyone to read my blog?” It may surprise you [...]

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Blogging Basics: How to start a blog, and whether you’ll ever make money from it

Wednesday, April 29, 2020


Thinking of starting a blog? Already started one and wondering when you’ll rake in the Big Bucks? I’m going to lay it out for you…. Here’s some advice I gave to a journalist who wanted to start a parenting blog, but since people ask me the same questions all the time, I thought I’d back [...]

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