Every Dot Connects

Don’t let your business make this basic mistake online

I see it over and over again. In between the squawking about how blogs are already passe and how Twitter is going mainstream, there is a fundamental Old School operating concept of the Web and social media that is routinely ignored by many organizations, mostly through what I suspect is simple lack of knowledge and [...]

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Twitter and the Dunbar Number

I’ve never been in the camp of those who follow back every one who adds them on social networks. While the reason people reciprocate all follows-it does seem the polite thing to do-is understandable, I know I’ll never be able to have any kind of meaningful interaction with all of them (over 6,000 now on [...]

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Escaping the geek bubble at Austin’s Metropolitan Breakfast Club

“Birds of a feather….” Connie and I do realize that when you spend a lot of time around the feathered tribe of tech-savvy folks (thereby miraculously becoming two of Austin’s Social Media Mavens) it can be easy to forget that not everyone’s world revolves around LinkedIn, Facebook, Twitter and blogging, aka “the tech-o chamber.” As [...]

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Tips for South by Southwest Interactive (SXSWi) from a local

It’s that time of year again, when the tech universe is abuzz with the digital creative delights of the South by Southwest Interactive (SXSWi) conference in Austin, Texas. Since I live in the Austin metro area and this is my third “South by,” I thought I’d update last year’s post on why SXSWi is like [...]

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Teaching the teachers: what we’ve learned from our social media workshops

In June 2008, after a lot of talks with Connie Reece, reflection time at the SOBCon conference and great advice from both Small Biz Survival’s Becky McCray and Successful Blog’s Liz Strauss, we began to teach a series of entry-level Every Dot Connects social media workshops. Connie, Jennifer Navarrete and I knew that we had [...]

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