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5. October 2009


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6 ways to improve your destination marketing (and why you’re toast if you don’t)

12. May 2009


(This is an Open Letter guest post from travel expert Tim Leffel, who wants to help public relations (PR) and marketing folks who are stumbling around in the dark regarding Web-based tourism development.  Anyone who still deals with a recalcitrant boss about these issues, even if you aren’t in travel and tourism, will find something [...]

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Blogging Basics: Getting traffic, readers and attention for your blog

6. May 2009


I discussed writing good content and posting consistently for a decent amount of time in the first Every Dot Connects Blogging Basics post - How to start a blog, and whether you’ll ever make money from it. The next obvious question is, “How do I get anyone to read my blog?” It may surprise you to learn [...]

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Don’t let your business make this basic mistake online

22. April 2009


I see it over and over again. In between the squawking about how blogs are already passe and how Twitter is going mainstream, there is a fundamental Old School operating concept of the Web and social media that is routinely ignored by many organizations, mostly through what I suspect is simple lack of knowledge and fear [...]

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A different breed: what to expect from bloggers

14. April 2009


I’m getting ready to leave on a press/media trip to Hutchinson, Kansas;  several of the city’s public relations and marketing folks decided that bloggers and wired writers offer a different way to get the word out about their destination. My travel-related posts will be over on my Family Travel blog and the Perceptive Travel blog, but [...]

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