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Teaching the teachers: what we’ve learned from our social media workshops

11. January 2009


In June 2008, after a lot of talks with Connie Reece, reflection time at the SOBCon conference and great advice from both Small Biz Survival’s Becky McCray and Successful Blog’s Liz Strauss, we began to teach a series of entry-level Every Dot Connects social media workshops. Connie, Jennifer Navarrete and I knew that we had a [...]

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Podcast: Connie and Sheila talk social media

29. December 2008

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Connie Reece and and I joined the Blog Talk Radio program Tech in Twenty to talk about how we are using social media tools…. for good, like the Frozen Pea Fund for cancer research and for business, like our client’s HomeAway Getaway contest for bloggers, photographers and video bloggers. Here’s the link if you’d like to listen [...]

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In a down economy, will PR and marketing experts turn to social media?

17. October 2008


Backing off of PR and marketing during an economic downturn is a natural reaction to bad news, but shutting down too far may not be your wisest business move. There are still customers out there who will buy quality products and services, but they have to know about them first.  Since money is tight, companies should [...]

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Social Media Therapy at MProfs Digital Mixer

8. October 2008


It wasn’t enough that Marketing Profs lined up two full days of outstanding content, broken down into three tracks (search, email marketing and social media) for their Digital Marketing Mixer this month in Phoenix … now they’ve gone and added Hot Seat Labs and One-on-One sessions. I’m the designated Social Media Therapist, and I’ll be doing [...]

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Give Dave Evans an Hour a Day

5. October 2008


I caught up with Dave Evans this past week. He has not been as visible in social media circles here in Austin lately because he’s spent much of the last year writing a book, Social Media Marketing: An Hour a Day. Dave kindly gave me an autographed copy when he received his shipment from Wiley [...]

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