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Social Media: Too Much of a Good Thing?

Mon, Aug 17, 2020

Conversation, Social Media

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I’m honored to be hosting this week’s #socialmedia chat on Tuesday at noon Central time. Our topic is Determining the Tipping Point in Social Media.

Be forewarned that I don’t have a definitive answer, but I’m acutely aware of the questions and always in pursuit of ways to enable companies to effectively manage their social media presence. Social media marketing consultants often urge companies to “join the conversation,” to interact with customers and constituents through social networks. But what happens when it succeeds to the point that it doesn’t scale?

Specifically, we’ll focus on these three questions:

Q1: Can a company have too many friends in SocMed?

Q2: When does quality trump quantity?

Q3: What are the most effective ways of scaling social for Business?

You can participate by going to the LIVE page for #socialmedia. Please join us and help make this a lively, and productive, discussion.

This post was written by:

Connie Reece - who has written 151 posts on Every Dot Connects.


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9 Comments For This Post

  1. francine hardaway Says:

    Couldn’t listen, but I really do think the metrics for social media are wrong right now. We will all end up spamming each other and either hating each other or opting out or getting to bang for the buck. The metric is quality of engagement, but how do we measure that? Is is sales? Is it repeat sales?

  2. Episodes Online Says:

    Good post congratulations

  3. baby christening gifts Says:

    Well I believe that a company can have social media friends because at the end of the day it is the feedback which is the most important tool for improvement for any organization.Today there are many options for social media connections and to compromise with quality depends on the company. Lets see how it goes…..

  4. Personalised Gifts Says:

    Personally I think social media can only be a benefit for a company, so there is no such thing as too many opinions. Feedback is what keeps a company on track.

  5. write effective web copy Says:

    Your list is a good one but as a business person and one who averages about 100 readers a day, I am more interested in attracting the right audience than I am in being popular. I think the criteria for rating business blogs is very different than one used to determine the influence of a political or financial blog. The former is sharing, communicating and influencing business; the latter is far more personal and likely to attract a more diverse audience. The former can be quite successful bearing less name recognition than the latter. I also think that business blogs don’t require opinion driven by religiosity as much as the latter to be successful. In fact, business blogs and bloggers should not be driven by ideology of opionion but should be driven by whatever is best for the business or the business principal being discussed. Business blogs should share good ideas with other business people; political blogs, for example, are about preaching to the choir and dissing the opposition.

  6. mazda north sydney Says:

    this is one deep and well researched article! I will be coming back to it for a few readings to fully digest it. Thanks for doing such a profound job of distilling current thought as to the relationship between marketing, PR, and social networking. This is going to be one of my reference articles.

  7. Buyers Agent Says:

    Great post. I enjoyed reading your article. It was both, informative and interesting. I just think that you happened to do a lot of research before posting this article. Good job done. Keep it up.

  8. web design in Ireland Says:

    The picture itself defines what is social media. Like the popular social networking sites like Friendster, Facebook, MySpace, etc. Social media also includes YouTube, Photobucket, Flickr, and other sites aimed at photo and video sharing.

  9. iphone repair Says:

    I think India turns the social media into new strategies.This “one to many” and “many to many” strategy will create a wide scale social influence on the customers and communities they serve.