Social Media: Too Much of a Good Thing?

Mon, Aug 17, 2020


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I’m honored to be hosting this week’s #socialmedia chat on Tuesday at noon Central time. Our topic is Determining the Tipping Point in Social Media.

Be forewarned that I don’t have a definitive answer, but I’m acutely aware of the questions and always in pursuit of ways to enable companies to effectively manage their social media presence. Social media marketing consultants often urge companies to “join the conversation,” to interact with customers and constituents through social networks. But what happens when it succeeds to the point that it doesn’t scale?

Specifically, we’ll focus on these three questions:

Q1: Can a company have too many friends in SocMed?

Q2: When does quality trump quantity?

Q3: What are the most effective ways of scaling social for Business?

You can participate by going to the LIVE page for #socialmedia. Please join us and help make this a lively, and productive, discussion.

Reclaiming Twitter

Wed, Jun 24, 2020


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Yesterday, I did something that runs counter to my standard recommendation for clients: I locked my Twitter updates. My move to privacy was one of desperation, not desire.

Twitter has experienced phenomenal growth in recent months. Unfortunately, a large part of that growth is due to an influx of self-proclaimed social media gurus, affiliate marketers and assorted get-rich-quick schemers. Oh, and there’s the porn.

Twitter update

@conniereece Twitter update 6-23-09

My Twitter account has over 6,000 followers-certainly not celebrity status, but far more than the average user. Because I have been on Twitter since the early days (January 2007 for me), and because I’m very active on a number of social networks, my Twitter following has steadily grown. On an average day I get about 20 new followers and lose at least 15, most of whom are probably using automated services to follow people based on keyword then unfollow those who don’t immediately follow back. (See this post by Kami Huyse (@kamichat) and this podcast from Jim Turner (@genuine) if you’re curious about how people are gaming Twitter to amass followers.)

Each day I go through my list of new followers to see which ones I might be interested in following back. Sad to say, it’s maybe 1 in 20. The rest are trying to sell me something. Or the account has no photo or bio. (I recently quipped that the Twitter equivalent of “no shirt, no shoes, no service” is “no bio, no photo, no follow.”)

Or perhaps the new follower doesn’t appear to share any common interests. Like the one yesterday whose Twitter bio mentioned necrophilia. Isn’t that charming.

The last straw was learning that my friend CJ Romberger’s Twitter account had been hacked by a porn spammer. If you try to access her Twitter page, you see an error message: “that page does not exist.” Her account was taken over, the user name was changed, and tweets with links to porn started appearing in her timeline. The same thing happened to Guy Kawasaki and others.

Guy was evidently able to post to his Twitter account again late yesterday, but CJ is still locked out. I don’t expect her problem to be resolved any time soon, given Twitter’s track record of customer service. Bestselling author Sherrilyn Kenyon had her Twitter account hijacked about six weeks ago, the day before her latest book was released. Instead of porn, the hacker started posting insults and threats.

Kenyon filled out a Twitter form to report the problem, filed a police report, and her lawyers tried to contact Twitter; their email was returned as undeliverable. Finally, 12 days later, Kenyon got a form response from Twitter saying they hadn’t been able to get to her email. They did, however, suspend the hacked account.

Here it is June 21 and I still have no real resolution from Twitter. While I finally do have a live person to email- who hasn’t emailed me back for weeks now, I still don’t control the accounts. So I’ve made the decision not to spend my valuable time developing a page that could be taken away from me at any moment and one that can be used to hurt or threaten my fans while the people who own Twitter twiddles their thumbs. (full post here)

I still love Twitter. Still recommend it to clients. But it definitely comes with strong words of caution now on how to guard your privacy. I hope that protecting my updates for a while will reduce the amount of spam accounts that try to follow me and bots that want to retweet me. My intent is not to be exclusive, just to reclaim some control over my Twitter experience.

I’ll let you know how it goes.

Use Facebook Friend Lists to Create Custom News Feeds

Mon, Jun 22, 2020


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I’ve recorded a short screencast (just under 3 minutes) to show how to create and use Friend Lists on Facebook. Each friend list you create has its own news feed, which allows you to keep up with people whose updates tend to get lost on your home page news feed.

For example, I have 700+ friends on Facebook. The news items on my home page span a time frame of less than one hour. So I won’t see news from anyone who has not posted in the last hour without scrolling back to see older posts. But with the custom news feeds I’ve created for certain friends, it’s easy for me to retrieve news from people I really want to keep in touch with.

If you have questions after watching the screencast, drop me a comment. Feel free to leave a comment even if you don’t have a question. You know I love hearing from you!

NOTE: Click here to see full-screen version on

Site Downtime Expected

Tue, Jun 9, 2020

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Note from admin:

We are currently in the process of transferring our domain to a new registrar.  Due to the way this works, the site could be closed for a few hours one day this week.  We apologize in advanced for the inconvenience.

Hawaii Tourism Authority breaks the mold with a bloggers fam tour

Sat, May 30, 2020


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bloggers-in-paradise-kauai-300x225The “fam tour” or “familiarization tour” is standard practice by which tourism boards and Convention and Visitor’s Bureaus (CVBs) introduce their destinations to media people.

In the past, such tours have been filled with only print and broadcast media representatives. Not any more.

One example in progress right now is the “So Much More Hawaii” fam tour just for bloggers; it’s sponsored by the Hawaii Tourism Authority (HTA.)

I’m on the tour covering mostly family travel, and other blogging specialists include:

  • Rick Calvert, founder, Blog World and New Media Expo – a huge annual blogging conference.  He’ll cover the islands as a business and convention destination.
  • Leah Lamb, covering eco-tourism and green travel for Current TV. I know she must be intrigued by Hawaii’s recent efforts to invest in clean and renewable energy resources.
  • Jim Turner, OneByOne Media and host of the Social Mediasphere show on Blog Talk Radio.
  • Shira Lazar, blogging on solo travel for, the pop culture travel guide.
  • Aric S. Queen, producer, writer, podcaster and value travel blogger for the UpTake travel site.
  • Mark Tafoya, our tour foodie blogger. He’s a professional chef and co-founder of the Culinary Media Network.
  • L.P. “Neenz” Faleafine, a native Hawaiian, Chief Evangelist for and founder of Hawaii-basedPono Media.

As we all know, the economy is down around the world. The Hawaii tourism industry is in crisis right now andthe outlook is grim.

By some standards, this social media outreach could be considered a risky move by the HTA, but I think it’s simply smart.

I applaud this major tourism organization for seeking new, more effective ways to use social media to showcase the islands for potential visitors.

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