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Hawaii Tourism Authority breaks the mold with a bloggers fam tour

Saturday, May 30, 2020

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The “fam tour” or “familiarization tour” is standard practice by which tourism boards and Convention and Visitor’s Bureaus (CVBs) introduce their destinations to media people. In the past, such tours have been filled with only print and broadcast media representatives. Not any more. One example in progress right now is the “So Much More Hawaii” [...]

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